IMarketing

-Innerbetriebliche Digitalisierung
Digitale production
Digitales Senden
-Digitaldecoder in Berlin - was wird woanders probiert?
-Tv-Live stream
extended reach
problem factors quality and quantity
-Tv-website
-Reach
-Marketing: updates, information, ads, links to commercial sites (source of income)
-simplification of interaction
-background information on program topics
-listener participation in program activities
-Ausweitung des Programmes und des Programmangebots
-Listen to previous programs, archive access
-Statistiken, Meinungsumfragen